Tag Heuer

Furniture / Interior / Objects / Retail

A look into the future of digital production with this massive 3D printed piece robotically produced in our factory of LAMÁQUINA.


This massive 3D printed piece is infused with the PURE.TECH air purifying compound robotically produced in our factory and is a testimony of the future possibilities of the digital sustainable production. A design by External Reference exclusively conceived for Tag Heuer for the Wow Concept store in Madrid.

Project credits

Design: External Reference
Client: Tag Heuer & Wow Concept
3D Printing: LAMÁQUINA by noumena
Material Technology: PURE.TECH
Technical Partner: 3D Wasp
Location: Madrid Wow Concept Store
Photography: WOW