NEW SHOWROOM – JIMMY CHOO

Exhibition / Retail
Berlin
NEW SHOWROOM – JIMMY CHOO
Location

Berlin

Materials

Recycled Polymers

NEW SHOWROOM – JIMMY CHOO. Graffiti meets couture

Commissioned and created in partnership with graffiti legend Eric Haze, this Berlin temporary store translates Haze’s sweeping linework into sculptural form. In just one month, LAMÁQUINA parametrically converted the artwork into non‑planar toolpaths, 3D‑printed the stands in recycled PIPG, and paired them with laser‑cut plexiglass accents for a refined mixed‑material finish. We also oversaw the production of all branded graphics and handled the full on‑site assembly, delivering a turn‑key retail environment where Jimmy Choo’s collection sits atop physical embodiments of Haze’s graffiti style.


JIMMY CHOO Showroom Credits

Creative Direction
Jimmy Choo Global Design Team
Art Direction
Eric Haze
Concept & Engineering
The Innovative × LAMÁQUINA
3D Printing & Fabrication
Material Technology
Jimmy Choo Showroom 3d-printed by LAMÁQUINA
Jimmy Choo Showroom 3d-printed by LAMÁQUINA
3d-printing process of Jimmy Choo Showroom by LAMÁQUINA
Jimmy Choo Showroom 3d-printed by LAMÁQUINA
Jimmy Choo Showroom 3d-printed by LAMÁQUINA
Detail Jimmy Choo Showroom 3d-printed by LAMÁQUINA

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