SHOWROOM – JIMMY CHOO

— Graffiti meets couture

Creative Direction Jimmy Choo Global Design Team

Art Direction Eric Haze

Concept & Engineering: The Innovative × LAMÁQUINA

3D Printing & Fabrication: LAMÁQUINA

Material Technology Partner: PURE.TECH

JIMMY CHOO — Showroom

Commissioned by Jimmy Choo and created in partnership with graffiti legend Eric Haze, this Berlin temporary store translates Haze’s sweeping linework into sculptural form. In just one month, LAMÁQUINA parametrically converted the artwork into non‑planar toolpaths, 3D‑printed the stands in recycled PIPG, and paired them with laser‑cut plexiglass accents for a refined mixed‑material finish. We also oversaw the production of all branded graphics and handled the full on‑site assembly, delivering a turn‑key retail environment where Jimmy Choo’s collection sits atop physical embodiments of Haze’s graffiti style.