WOW Concept Store

Hospitality / Retail

A new breakthrough retail store of the future. Designed by External Reference, this space at the Wow Concept Store in Madrid is about an extraordinary and innovative retail experience, merging digital and physical marketing into a new interactive environment.

Our team of LAMÁQUINA printed several spatial components, adopting cutting-edge manufacturing systems deployed at a large scale. Over 60 unique pieces, each with its peculiar gradient finish. All our pieces are integrating the material of PURE.TECH absorbing CO2e from the air, and generating healthier spaces.

Project credits

Design: External Reference
Client: Wow Concept
3D Printing: LAMÁQUINA
Material Technology: PURE.TECH
Technical Partner: 3D Wasp
Photography: WOW



Vertical Food Farm


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