A look into the future of digital production with this massive 3D printed piece robotically produced in our factory of LAMÁQUINA. 


A design by External Reference exclusively conceived for Tag Heuer for the Wow Concept store in Madrid.


This massive 3D printed piece is infused with the PURE.TECH air purifying compound robotically produced in our factory and is a testimony of the future possibilities of the digital sustainable production.

Project credits

Design | External Reference

Client | Tag Heuer & Wow Concept

3D Print fabrication | LAMÁQUINA by Noumena

Material | PURE.TECH 

Technical Partner| 3D Wasp

Location | Madrid Wow Concept Store

Photography | WOW