We led the 3D manufacturing of the new flagship Dubai store designed by External Reference.

A fully immersive experiential space blending the boundaries between physical and digital becoming fully phygital. The wrap around, fully 3D printed, sculptural walls are augmented by a layer of interactive 3D mapping that continuously morphs the space and playfully interacts with the customers.

Project credits

Design | External Reference. 

3D Print Fabrication | La Máquina by Noumena, Lowpoly, 3D Wasp. 

Material |PURE.TECH
3D Pritner |3D Wasp 3MT
Audiovisual and interactive design and content production | Onion Lab.

Project assembly | Oxido Taller.

Audiovisuals | Lloc Audiovisuals.

Video | Presentedby.