A look into the future of digital production with this massive 3D printed piece robotically produced in our factory of La Maquina.


A design by External Reference exclusively conceived for Tag Heuer for the Wow Concept store in Madrid.

Project credits

Design | External Reference

Client | Tag Heuer & Wow Concept

3D Print fabrication | La Máquina by Noumena

Material | PURE.TECH 

Technical Partner| 3D Wasp

Location | Madrid Wow Concept Store

Photography | WOW